Mercury Cougar

Kelley Blue Book Suggested Retail Value Range
The Kelley Blue Book Suggested Retail Value Range is representative of dealers' asking prices and is the starting point for negotiation between a consumer and a dealer. This Suggested Retail Value Range assumes that the vehicle has been fully reconditioned and has a clean title history. This value also takes into account the dealers' profit, costs for advertising, sales commissions and other costs of doing business. The range represents asking prices that typically occur for the vehicle model throughout the United States, not all vehicles sell for the exact same price, which is why the company also offers a value range. By showing both the low and high ends of the range the company can better reflect whether a given vehicle's asking price varies widely or hardly at all. The final sale price will likely be less depending on the vehicle's actual condition, popularity, type of warranty offered and local market conditions. This range includes pricing for used vehicles, not new or late model vehicles.